Strategic Planning

Our Strategic Planning Services Help You Clarify, Prepare and Manage Your Future Growth!!!

Strategic planning is a valuable process that helps leaders defines where they want their organization to go and how to get there. A well-designed plan should set the right priorities, guide effective decision-making and create a path to achieve your goals. Whether creating plan for your organization, department or program, we will help you achieve maximum benefits in minimal time.

Your plan will include everything needed to move from strategy to action and action to results. Together, we’ll help you and your teams create a plan you can all be proud of.

We can help you clarify your vision and mission, and reach your goals. No fluff, B.S. or other esoteric nonsense… just clear, deliverable, manageable action steps that take your business to the next level and beyond!

The business you have today is from your marketing efforts you did in the past. Tomorrow’s business will come from the decisions that you make (or don’t make) today. A strategic marketing plan helps you make the most of your marketing budget. There are no plateaus in business — you are either growing or dying . . . especially in today’s economy and competitive marketplace.

You have two basic scarce resources — time and money. Your business has at least one person or an entire department devoted to the management of the accounting transactions to create your financial reports, right? Of course. Which direction are financial reports looking — forward or backward? Backward. While important, financial reports show you the results of how well you managed your organization’s time and money in the past. A strategic marketing plan is the road map of where you want to go in the future because tomorrow’s business is different.

Think about your business. What changes have taken place in the last year? What about in the last five years? There is one thing you can count on and that’s change.  Having a strategic marketing plan helps you anticipate and plan for change so you are not as likely to be caught off guard. Your marketing plan is a living document and should be reviewed and modified according to the changes in your business, industry and markets.

With information on the planet doubling every year, you face new challenges at a rapid pace. There are internal and external forces that act on your business and having a marketing plan helps you to ask the right questions to focus your efforts and when implemented, ensures that you remain competitive and profitable.

Take a moment and review the list of “marketing mix” variables below. Put them in order of how YOU feel they would rank from most important to least important.

• Product or Service
• Price
• Place (distribution channel)
• Promotion
• Customer
• Sensitivity
• Customer Service
• Customer Satisfaction